Workshop: Eye-Tracking

Eye-tracking as an experimental tool

This workshop will introduce participants to eye-tracking as an experimental method. Tracking eye movements—where and how long a people look at stimuli, or surroundings—is gaining momentum as a way to trace cognition through attention patterns.

Part 1: How eye-tracking is conducted

Location: Visual Sciences Lab, Room 3.739, Centre for Brain Science

The workshop will begin with demonstrations of eye-tracking, and how it is used to tackle a variety of research questions. There will be the opportunity to experience an eye-tracking experiment from both experimenter and participant perspectives.

Kate McCulloch: An introduction and overview to eye-tracking
Luke Holmes: Pupil dilation to explicit sexual stimuli
Dawn Liu: Fixations on food labels
Sarah Edwards: The use of mobile eye-tracking in attention to corridor posters

— Tea/Coffee Break —

Part 2: Eye-tracking data across disciplines

Location: Computer lab 2.708, Psychology Building (Square 1)

In the second half, the workshop will cover applications of eye-tracking in disciplines such as accounting, art, biology, economics, linguistics, and more. We will show what data comes from an eye-tracking experiment and how that can be analysed quantitatively and descriptively.

The workshop will end with free-roaming time where participants can explore eye-tracking experiments, work with sample eye-tracking data, create eye-tracking visuals, and get advice on how to integrate the methodology into their own research.

Kate McCulloch: Building a simple eye-tracking experiment
Dawn Liu: Uses of eye-tracking: Cross-disciplinary applications
Dawn Liu: Working with eye-tracking data

Materials for the workshop are here: