Eye-tracking as an experimental tool
This workshop will introduce participants to eye-tracking as an experimental method. Tracking eye movements—where and how long a people look at stimuli, or surroundings—is gaining momentum as a way to trace cognition through attention patterns.
Part 1: How eye-tracking is conducted
Location: Visual Sciences Lab, Room 3.739, Centre for Brain Science
The workshop will begin with demonstrations of eye-tracking, and how it is used to tackle a variety of research questions. There will be the opportunity to experience an eye-tracking experiment from both experimenter and participant perspectives.
Kate McCulloch: An introduction and overview to eye-tracking
Luke Holmes: Pupil dilation to explicit sexual stimuli
Dawn Liu: Fixations on food labels
Sarah Edwards: The use of mobile eye-tracking in attention to corridor posters
— Tea/Coffee Break —
Part 2: Eye-tracking data across disciplines
Location: Computer lab 2.708, Psychology Building (Square 1)
In the second half, the workshop will cover applications of eye-tracking in disciplines such as accounting, art, biology, economics, linguistics, and more. We will show what data comes from an eye-tracking experiment and how that can be analysed quantitatively and descriptively.
The workshop will end with free-roaming time where participants can explore eye-tracking experiments, work with sample eye-tracking data, create eye-tracking visuals, and get advice on how to integrate the methodology into their own research.
Kate McCulloch: Building a simple eye-tracking experiment
Dawn Liu: Uses of eye-tracking: Cross-disciplinary applications
Dawn Liu: Working with eye-tracking data
Materials for the workshop are here: https://github.com/dliuxi/ECEM